Shopify store examples

Seven Shopify stores we've studied screen by screen on a phone: the homepage, the best-selling product page and the cart drawer. For each one, what it does well enough to copy and what we'd change, with a link to the full teardown.

01 · Cookware
Our Place
What it does well
Bundles are the backbone. The product page opens on a 16-piece set and offers an 18-piece tier marked "most savings", so the default order is already a big one. The cart drawer adds a free-shipping bar and a "Pairs Well With" carousel.
What we'd change
The product page is 13,794px tall on a phone with a single Add to Cart and no sticky bar. Nothing small sits beside that button, and the cart's cross-sell opens on an $84 item, a considered purchase rather than an easy add.
Read the Our Place teardown
02 · Food
Magic Spoon
What it does well
The cart recommends four low-ticket adds at around $10 each, the product page has a build-your-own bundle right under Add to Cart, and subscribe and save is merchandised on both the homepage and the product page. More than 80,000 reviews carry the trust.
What we'd change
The cross-sell has no goal behind it: no free-shipping or gift threshold to climb towards. The subscription offer never reaches the cart, where a one-time order could still be switched, and nothing catches a second sale after payment.
Read the Magic Spoon teardown
03 · Apparel
Bombas
What it does well
A sticky free-shipping bar from the first screen, multipack savings printed on the collection grid, and a gift option in the cart drawer. The foundations for a bigger order are all there.
What we'd change
In our capture the drawer told a shopper they were €3 from free shipping and offered nothing to add. The sandal page showed no price in the buy box, no reviews and no cross-sell, on a 12,664px scroll with no sticky Add to Bag.
Read the Bombas teardown
04 · Supplements
IM8 Health
What it does well
The hero product is a stack by design, subscription is the default, a welcome kit adds value to the first order, and the cart already runs a free-shipping bar with a "Complete your stack" cross-sell. The proof (certification, third-party testing, clinician reviews) is among the strongest we've seen.
What we'd change
Every route in the buy box is a recurring plan, with nothing cheap to add on impulse. The cart cross-sell points at an accessory rather than a consumable that would bring the next order forward.
Read the IM8 Health teardown
05 · Supplements
Lemme
What it does well
A gift-with-purchase threshold with a full progress bar, a "Routine" bundle with stacked discounts and subscribe and save on every cart line. It's one of the more monetised carts in our library.
What we'd change
The subscription discount reads 35%, 20% or 15% depending on where you look. There's no low-ticket way into a first order, the cart drawer opens before the shopper has done anything, and there's no offer after checkout.
Read the Lemme teardown
06 · Supplements
Spacegoods
What it does well
A tidy, subscription-led buy box with a pre-selected most-popular plan, and a cart that already carries a free-shipping bar, an "Add to your order?" sample and a savings subtotal.
What we'd change
The strongest proof sits far down a long page, and the headline figures run without sources. Every visible route is a subscription, with no trial-size add beside the button, and nothing after checkout.
Read the Spacegoods teardown
07 · Beverages and merch
Liquid Death
What it does well
A loud, consistent brand voice in every module of the homepage, and the cart drawer runs a one-tap merch cross-sell beneath the line item.
What we'd change
On a phone, choosing the 12-pack switches the button to Buy on Amazon, so the biggest order, the customer and every reorder leave the store. Only merch goes through the owned cart, which needs €120 for free shipping in our capture.
Read the Liquid Death teardown

What the best Shopify stores have in common

Across the seven, the same patterns separate the pages that sell well from the ones that leave money behind.

The bigger order is the default. Our Place opens on a set, IM8 on a stack. When the best-value option is pre-selected, shoppers don't have to find it.
The cart has a job. All seven run a free-shipping bar, a gift threshold or a cross-sell in the drawer. The ones that work pair the goal with something to add that reaches it.
Proof sits next to the button. Reviews, guarantees and certifications persuade most where the decision is made. Several stores here have excellent proof parked far below it.
The buy button stays in reach. Several product pages here run past 12,000px on a phone. Without a sticky add to cart, everything persuasive below the fold has nowhere to send the shopper.
The moment after payment goes unused. Four of the seven teardowns flag it: no one-click offer after checkout, the one placement that can't cost the original sale.

Browse every store in the teardown library, or check your own numbers with our free ecommerce calculators.

Questions

What makes a good Shopify store?

One that makes the next step obvious on a phone. In the stores above, the strongest pages put the price, the proof and the best-value option next to the buy button, keep that button in reach as the page scrolls, and give the cart something to add. Design matters less than how quickly a shopper can decide.

Are these stores all on Shopify?

Yes. We only list stores our own captures confirm run on Shopify. Two stores in our teardown library, AG1 and Glossier, use custom front ends, so they're left out of this page.

Why are some prices in euros?

We capture stores from Europe, so stores that localise prices showed euros. Thresholds and prices may differ in the US store.

Can you review my store the same way?

Yes. The Teardown reviews your homepage, best-selling product page and cart drawer the same way, with more than 20 findings ranked by what to fix first. It costs $47.

Want your store on this list?

The Teardown reviews your homepage, best-selling product page and cart drawer, with 20+ findings ranked by what to fix first, for $47.

See the Teardown Book a call

Shopify store examples

Our Place

What it does well

What we'd change

Magic Spoon

What it does well

What we'd change

Bombas

What it does well

What we'd change

IM8 Health

What it does well

What we'd change

Lemme

What it does well

What we'd change

Spacegoods

What it does well

What we'd change

Liquid Death

What it does well

What we'd change

What the best Shopify stores have in common

Questions

What makes a good Shopify store?

Are these stores all on Shopify?

Why are some prices in euros?

Can you review my store the same way?

Want your store on this list?