The people behind Skuology.
An operator and a conversion engineer who run what they sell. LaTesha grows Shopify stores. Darjan turns psychology into revenue.
- Outlier conversion rate lift
- 100%+
- Outlier conversion rate lift
- AOV lift for a pain-relief brand
- +95%
- AOV lift for a pain-relief brand
- Shopify brands Darjan has worked on
- 90+
- Shopify brands Darjan has worked on
- Years LaTesha has been selling online
- Since 16
- Years LaTesha has been selling online
Operator, runs the stores
LaTesha
LaTesha has been in ecommerce since she was 16 (before Shopify existed, before modern merchant accounts), selling rare sneakers on eBay with a physical card machine. Today she owns and operates multiple ecommerce stores from five to seven figures. She doesn't theorise about growth; she lives inside the numbers every day.
Conversion, engineers the revenue
Darjan
Darjan brings 10+ years of CRO and conversion design across 90+ Shopify brands, including Tabs and Spacegoods. His work sits at the intersection of user psychology and revenue engineering. He doesn't guess at what converts, he has the data to prove it.
We run what we sell.
01The framework runs on real stores
Our framework isn't a theory we test on clients.
The Invisible Second Sale and Baseline framework isn't something Skuology developed for clients then tried elsewhere. It runs on LaTesha's own stores right now. Every case study in the Skuology portfolio has a parallel inside her own business. We've already paid for the lessons we sell.
- Operator-tested
- Multiple live stores
- Five to seven figures
02Psychology before design
We don't guess at what converts. We have the data.
Across 90+ Shopify brands including Tabs and Spacegoods, Darjan has built conversion work at the intersection of user psychology and revenue engineering. Every layout, every prompt, every post-purchase offer is a decision made against data, not a visual preference.
- 10+ years CRO
- 90+ Shopify brands
- Psychology × revenue
03The proof, in real stores
One post-purchase offer took a store from $20 to $39 per order.
On a pain-relief brand, a single post-purchase upsell moved average order value from $20 to $39 and added $16,000 a month, with no extra ad spend. On an apparel brand, average order value rose 50%+ in 30 days on the same products and the same traffic. That is the second sale: revenue that walks out the door on every completed order while the post-purchase window stays empty.
- $20 → $39 AOV
- The second sale, captured
Want operators in your corner?
An operator who runs the stores and a conversion engineer who has the data. Book a growth call and we'll show you where your next revenue is already hiding.