Our Story

Democratizing eCommerce Growth

SKUOLOGY is your ultimate gateway to eCommerce and Conversion Rate Optimization (CRO) success.

Founded by Latesha and Darjan, two experienced individuals committed to elevating your eCommerce game, we are the community of makers dedicated to empowering individuals and businesses alike, one SKU at a time.

At SKUOLOGY, we understand the challenges that come with growing an eCommerce business. We've been in your shoes—facing hefty monthly bills from agencies, feeling the pinch of high development costs, and navigating the complexities of Conversion Rate Optimization (CRO) without the luxury of abundant traffic or resources.

Our journey began with a simple realization: the traditional model of relying on expensive developers and agencies is not sustainable for most store owners. The barriers to accessing high-quality CRO strategies and user experience enhancements were just too high. We knew there had to be a better way.

That's why we created SKUOLOGY and the Baseline framework.

Drawing from years of hands-on experience and insights that have contributed to over $100 million in revenue across various eCommerce projects, we developed a genius framework that distills the essence of effective CRO and UX/UI design.

This framework isn't just theory—it's the same approach that has already helped others generate millions in sales.

But we're not here to boast about big numbers. In fact, we're incredibly humbled by the success stories we've been a part of. Our true passion lies in making this expertise accessible to everyone, regardless of the size of your business or your budget.

Embracing the Future with No-Code Solutions and AI

We believe the future of technology is all about empowerment.

No-code solutions and AI are leveling the playing field, allowing anyone to build, customize, and optimize their online stores without needing to invest thousands of dollars in developers or agencies. The world is moving towards more specialized tools that put the power back into the hands of entrepreneurs.

With Baseline, you can tap into professional-grade CRO and design strategies within minutes. Our easy-to-install sections enable you to enhance your store's performance without handing over a significant percentage of your revenue—or capital you might not even have yet—to external agencies.

Just the Beginning

We're excited about the possibilities that lie ahead. AI-driven tools for copywriting, design, and more are just the start.

Our mission is to continue innovating and providing you with the resources you need to succeed in the ever-evolving eCommerce landscape.

Join us on this journey to democratize eCommerce growth. Let's build a future where every store owner has the tools and knowledge to thrive—without unnecessary barriers.