Baseline

DIY CRO Redesign to Enhance Your Store's Conversions & UX

Baseline is a complete web design framework tailored for eCommerce stores to improve conversions and enable efficient growth from day one

Baseline eCommerce framework hero image showing a stylized storefront design

Brands That Trust Our Baseline Principles

eCom brands we've collaborated with:

eCom brands we worked with

+ 57 more

What is Baseline?

Skuology aims to democratize eCommerce with the Baseline framework

We provide both beginner and expert store owners with solutions in Design, Conversion Rate Optimization, and Development—backed by the experience and success of over 70+ eCommerce brands, as well as our own stores.

Proven strategies from 70+ eCom projects

Built on insights from $100 million in revenue

20+ years of CRO & Web Design experience

Comprehensive CRO & UX/UI design principles

Optimized for immediate conversion enhancement

Cost-effective and time-saving solution

Why Baseline Works?

Baseline is built on data-driven insights from brands generating over $100 millionin revenue, informed by hundreds of A/B tests and UX/UI best practices.

Our design projects have demonstrated significant improvements in conversion rates after implementing our framework.

We also apply Baseline to our own eCommerce stores, achieving consistent and favorable conversion rates.

Our goal with Baseline is to help stores achieve strong average conversion rates from day one.

Baseline eCommerce framework hero image showing a stylized storefront design

Core Features & Benefits

Enhance your store's conversions with a proven, data-driven framework.

  • Optimized Templates

    Pre-built templates designed based on insights from over 70+ eCommerce projects.

    • Eliminate the need for custom coding or guesswork.

    • Achieve a professional-looking store that improves conversions from day one, without developer assistance.

  • CRO Data-Driven

    Our Conversion Rate Optimization tools are developed specifically from successful A/B testing data and proven CRO practices.

    • Implement best practices that are backed by real data and extensive testing.

    • Enhance your store's performance with insights designed for immediate impact, grounded in solid data.

  • User-Friendly Design

    Intuitive UX/UI designs that provide a seamless shopping experience for your customers.

    • Poor user experience often leads to lost sales and frustrated customers.

    • Improve customer satisfaction and reduce bounce rates, ultimately driving more conversions and repeat business.

  • Fast & Easy Customization

    The Baseline framework allows for simple, non-technical customization to match your brand's look and feel.

    • Avoid the complexities and costs of hiring developers for custom changes.

    • Quickly adapt your store to changing trends or promotions, keeping your brand fresh and relevant.

  • A/B Testing Insights

    Access to proven A/B testing insights that have driven success across numerous eCommerce stores.

    • Stop relying on guesswork to figure out what works for your store.

    • Implement changes confidently, knowing they're backed by data, leading to more effective optimizations.

  • Responsive & Mobile-Optimized

    All templates and designs are fully responsive and optimized for mobile users.

    • A significant portion of traffic comes from mobile, and non-optimized sites lose potential customers.

    • Capture and convert mobile users efficiently, maximizing sales across all devices.

  • Built-in Best Practices

    Baseline incorporates the best practices in design, UX/UI, and CRO right out of the box.

    • Many stores struggle with implementing effective design and CRO techniques.

    • Achieve a professional, converting store setup effortlessly, without the trial and error.

  • Universal Shopify Compatibility

    Baseline works seamlessly on top of any Shopify theme, enhancing your existing store without a complete overhaul.

    • Switching themes or rebuilding your store can be time-consuming and risky.

    • Improve your store's performance while maintaining your current design and functionality.

  • Comprehensive Support & Community Access

    Get real-time feedback and expert support through the Skuology community.

    • Navigating eCommerce challenges alone can be daunting and time-consuming.

    • Make informed decisions quickly with the support of industry experts and a network of like-minded store owners.

How Baseline Works

1

Install Baseline

Install the 'Baseline: CRO Theme Sections' from the Shopify App Store.

2

Learn

Watch our instructional videos to understand how to utilize each section effectively.

3

Implement

Add the necessary sections to your theme and customize with your own copy and visuals.

4

Optimize and Grow

Experience enhanced conversion rates and continue to refine your store as we update the Baseline framework.

Pay Only for What You Need

Unlock Premium Features on Your Terms—No Subscriptions Required

Enjoy the flexibility to enhance your store exactly how you want. With Baseline, access a variety of powerful CRO theme sections designed to improve your conversions. Start with our free sections and unlock premium ones whenever you need them for just $10 each—no subscriptions, no commitments.

  • Selective Access: Pay only for the premium sections that fit your store's specific needs.
  • One-Time Payment: Each premium section is a single purchase of $10.
  • Grow at Your Pace: Add new premium sections whenever you're ready.
Baseline pricing infomration

Baseline vs. Traditional Agency

Baseline offers a more accessible, efficient alternative to traditional agency services. Take control of your store's growth without the usual headaches and costs.

Baseline (DIY)

  • Fast setup (hours, not weeks)
  • No developer required
  • Immediate conversion optimization
  • Affordable one-time payments
  • Full control and flexibility
  • Continuous updates and improvements

Traditional Agency

  • Long project timelines (weeks to months)
  • Dependency on external teams
  • Complex customization processes
  • High upfront costs
  • Limited flexibility for quick changes
  • Extra costs for updates & maintenance

Frequently Asked Questions

Is Baseline compatible with my existing Shopify theme?

Yes, Baseline is designed to work seamlessly on top of any Shopify theme. It enhances your existing store without requiring a complete overhaul or theme switch. This means you can maintain your current design and functionality while improving performance and conversions.

Do I need any coding or technical skills to use Baseline?

No coding or technical skills are required. Baseline is user-friendly and allows for simple, non-technical customization. You can easily install the app, implement the provided sections, and customize them to match your brand's look and feel—all without developer assistance.

Can I customize the templates to match my brand?

Absolutely! Baseline's templates are designed to be easily customizable. You can adjust the copy, visuals, colors, and other elements to align with your brand identity, all without the complexities of custom coding.

Does Baseline work with other Shopify apps?

Yes, Baseline is compatible with most Shopify apps. It's designed to integrate smoothly with your existing tools and plugins, ensuring a seamless experience without conflicts.

How is Baseline different from other Shopify themes or page builders?

Baseline is not just a theme or page builder; it's a comprehensive framework built on extensive CRO and UX/UI expertise. It incorporates proven strategies from successful eCommerce projects and focuses on maximizing conversions. Unlike generic themes, Baseline provides data-driven insights and ongoing support to help your store grow efficiently.

People behind SKUOLOGY

Photo of author Latesha Burroughs

Latesha
Burroughs

eCom Growth, Marketing, Product Development & Acquisitions

latesha@skuology.com
Photo of author Darjan Hren

Darjan
Hren

CRO, CX/UX/UI Design, Branding, SEO, Web Development

darjan@skuology.com

OR

Subscribe to our Newsletter for insights that drive growth.

Unlock essential eCom tools, CRO tips, and expert and and website analyses.

Join & get tools & resources to save time and jumpstart your growth.

Baseline Wireframes

Baseline Wireframes

Boost Conversions with insights from $100 million in revenue to enhance your store's performance instantly.

  • Optimized for Immediate Conversion Boost
  • Comprehensive UX & UI Design Principles
  • Proven eCommerce Store Layouts
  • Cost-Effective and Time-Saving
  • Built on $100 Million Revenue Insights
CRO Checklist Lite

CRO Checklist Lite

Start optimizing your eCom pages with 84 key checklist items for essential user experience and conversion boosts.

  • Essential UX & Conversion Basics
  • Product Page Focus
  • Starter A/B Testing
  • Resource-Savvy
  • Page-Specific Strategies
CRO Checklist PRO

CRO Checklist PRO

Master eCom optimization with 507+ comprehensive checklist items for in-depth analysis across all site pages.

  • Full-Spectrum eCom Audit
  • All-Page Analysis
  • Advanced A/B Testing
  • Precision Targeting
  • Extensive Page Tactics