We become your growth team.
One-off projects move a number once. A Growth Partner moves it every month, as your embedded CRO and design team.
The Growth Partner engagement
Four systems, run continuously, against one roadmap.
A Growth Partner engagement runs the full Invisible Second Sale and Baseline framework as an ongoing operation, not a one-time deliverable. Every month, these four systems compound on each other against a roadmap we own together.
- 01
Continuous CRO
A rolling test pipeline against your funnel: hypotheses drawn from research and data, shipped, measured, and iterated. We optimise for conversion rate and revenue per visitor, not for opinions.
- 02
AOV & upsell
We run and tune the second-sale system end to end (cart upsells, post-purchase offers, bundles, and spend-more bars on Upsellr), so average order value keeps climbing as your catalogue changes.
- 03
Conversion redesign
When a template is holding revenue back, we rebuild it the Baseline way (research-led, conversion-first, and build-ready) without waiting for a separate project to begin.
- 04
Growth roadmap
We own a prioritised roadmap with you, reporting on CVR, AOV, and revenue per visitor, so you always know what we shipped, what it earned, and what's next.
A one-off project vs. an ongoing Growth Partner.
| One-off project | Growth Partner | ||
|---|---|---|---|
| Engagement | Duration | Fixed scope, then done | Ongoing, 3–6 months |
| Cadence | Output | Ships once, then ends | Ships and iterates every month |
| Testing | CRO | A single pass | Continuous test pipeline |
| AOV | Upsell & second sale | Installed, then handed off | Run and tuned continuously |
| Redesign | Conversion redesign | A separate project | Rebuilt as the roadmap needs it |
| Accountability | Measured on | Deliverables completed | CVR, AOV, and revenue per visitor |
The kind of durable result a partnership produces.
- Outlier conversion rate lift
- 100%+
- Outlier conversion rate lift
- AOV lift for a pain-relief brand
- +95%
- AOV lift for a pain-relief brand
- Shopify brands worked with
- 90+
- Shopify brands worked with
- Founders LaTesha & Darjan
- Operator-led
- Founders LaTesha & Darjan
Common questions
Before you ask.
Who is the Skuology Growth Partner for?
Shopify and Shopify Plus operators doing roughly €500K–€5M+ a year who want a growth team that owns CRO, AOV, and conversion redesign as an ongoing operation, not another agency that ships a project and disappears.
What do you actually do every month?
We run the full Invisible Second Sale and Baseline framework: a continuous CRO test pipeline, ongoing upsell and AOV tuning on Upsellr, conversion redesigns where templates are holding revenue back, and a shared roadmap reported against CVR, AOV, and revenue per visitor.
How is this different from a one-off project?
A project moves one number once and ends. A partnership compounds: every test, redesign, and upsell tweak builds on the last, and we're accountable to revenue month over month rather than to a list of completed deliverables.
Who runs the engagement?
It's operator-led. Skuology was built by LaTesha, an eCommerce operator, and Darjan, who leads CRO and design, so the people on your roadmap have actually run and rebuilt Shopify stores, not just advised on them.
How long is a typical partnership?
Engagements run 3–6 months, long enough for testing and redesign work to compound into durable gains. Many brands start with a project (an Invisible Second Sale or a Baseline Blueprint) and continue into a partnership from there.
How do you measure success?
On revenue, not activity. We report on conversion rate, average order value, and revenue per visitor against the roadmap, so you always see what we shipped, what it earned, and what's next.
Ready to make growth your default setting?
Enter your name and email for the complete Skuology Growth Partner™ proposal: the Invisible Second Sale and Baseline framework engagement, the cadence, the proof, and the investment.
No spam. No pitch sequences. Just the proposal.
- $20 → $39 AOV, 6%+ CVR at +20% prices (Mountain Ice)
- 100%+ outlier CVR lift
- Invisible Second Sale and Baseline framework