The growth company that runs its own Shopify stores.
Skuology is where our frameworks and apps live. We built them across 90+ Shopify brands and test them on stores we run ourselves, before they go anywhere near yours.
- store conversion redesigns over 10+ years
- 90+
- store conversion redesigns over 10+ years
- reported by Mountain Ice's founder, within two weeks of two placements going live
- 35% AOV lift
- reported by Mountain Ice's founder, within two weeks of two placements going live
- sustained over 12 months by our best-performing client
- 8%+ take rate
- sustained over 12 months by our best-performing client
- every method runs on stores we operate before we sell it
- Own stores
- every method runs on stores we operate before we sell it
Worked with
- Spacegoods
- tabs
- Mountain Ice
- Nyloon
- CloudSharks
- FRESH 32
- FeelRooty
- MYND
- Sensilab
- TMRW
- FoneKing
- Dr Sebis
- Crazy Bulk
- Testogen
- Brutal Force
- Health Nutrition
- Assence
- Tresor
- Rise
- SlimJoy
Why this matters
A store earns in two places: the first sale and the order around it.
The stores we audit usually look good and convert below what their traffic deserves.
Then the order itself stops at one product, because nobody built the bump, the cart offer or the post-purchase offer.
We work on both at once. The Baseline Conversion Blueprint fixes the page around why people buy. The Invisible Second Sale grows every order after they decide. Upsellr runs the second half for you.
The Skuology ecosystem
One method, four ways to use it.
Read it, run it in an app, build it with us, or have us build it for you.
How we work
Research first. Then the page, then the order.
01Research
Find out why people don't buy
Store audit, customer research and analytics, before anything gets touched.
02Conversion
Rebuild around the buying decision
Page structure, proof and messaging, in the order buyers need them.
03Order value
Install the second sale
Bumps, cart offers and post-purchase offers, set up in Upsellr.
04Iterate
Measure and keep what wins
Revenue per visitor is the number we judge everything by.
What the same traffic could earn
Put in your store's numbers and see what a higher conversion rate and order value are worth.
- Current monthly revenue
- $11,700
- New monthly revenue
- $18,954
- Monthly uplift
- $7,254
- Annual uplift
- $87,048
Scenarios, not promises. Every store starts from its own numbers.
Start here
Pick the step that fits where your store is.
“I want a plan”
AOV Gameplan · $9
The five offers your store should run, in order, in about 10 minutes.
“I want my store checked”
The Teardown · $47
A hand-built audit of your homepage, best-selling product page and cart drawer. 20+ findings, in the order to fix them.
“I want the app”
Upsellr · 14 days free
Bumps, cart offers and post-purchase offers on your store. $29.95 a month after the trial.
“I want to build it with help”
FastCart · from $97/month
Our community for owners who do the work, with Upsellr included and answers within 1–2 business days.
“I want it done for me”
Growth Partner · from $5k
We research, redesign, install the offers and keep testing with you.
Not sure? Start with the $9 Gameplan. It tells you which of the others you need.
Brands you'll recognize. Numbers we can stand behind.
See all work
The work
Shopify stores we've designed and rebuilt, on the phone where most of their customers buy.
Who's behind it
An operator and a conversion designer.
One of us runs Shopify stores. The other has redesigned 90+ of them. Every method gets tested on the first before it reaches yours.
Our storyCo-founder · Operator
LaTesha
Owns and operates multiple 5–7-figure Shopify stores. In ecommerce since she was 16.
Co-founder · Conversion
Darjan Hren
90+ Shopify store conversion redesigns over 10+ years. Built Upsellr and the frameworks behind it.
We take apart well-known stores in public.
All teardowns
Tell us where your store is. We'll tell you what we'd run first.
Conversion, order value or the offers after checkout. Operator to operator, on a 30-minute call.