Contribution Margin in Ecommerce: The Number Behind Every Growth Decision
Contribution margin in ecommerce explained: the formula, a worked example, the three margin layers, and how it sets your break-even ad spend.
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Customer Lifetime Value in Ecommerce: How to Raise It, Not Just Measure It
Customer lifetime value in ecommerce, measured on margin instead of revenue: how to calculate it for a Shopify store and the order to raise it in.
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Ecommerce Agency: What to Hire, What It Costs, How to Choose
How to choose an ecommerce agency: the four main types, what each one fixes, how they price, the red flags, and when not to hire one at all.
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Ecommerce Customer Retention: Strategies That Start Before the Second Order
Ecommerce customer retention is decided before the second order is asked for. Nine retention strategies for Shopify brands, in the order we use them.
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Ecommerce Growth Strategy: The Order We Work In on Shopify Stores
An ecommerce growth strategy for Shopify brands: the order to fix margin, conversion, order value, retention and traffic, and what to skip.
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Ecommerce KPIs: The Few That Decide Whether a Store Can Grow
The ecommerce KPIs that decide whether a Shopify store can grow: contribution margin, revenue per visitor, acquisition cost, payback and repeat rate.
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Ecommerce Pricing Strategy: Raising Prices Without Losing Buyers
An ecommerce pricing strategy for Shopify brands: when to raise prices, the break-even math that makes it safe, and what to measure after.
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Ecommerce Profitability: Why Growing Stores Make Less Money
Ecommerce profitability often falls as revenue grows. Why costs outpace sales on growing Shopify stores, and the levers that restore profit per order.
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Ecommerce Unit Economics: Can Your Store Afford to Grow?
Ecommerce unit economics explained: contribution per order, acquisition cost and payback, with a worked example that shows if a store can afford to grow.
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Growth Retainer or One-Off Project: What a Shopify Brand Should Buy First
Growth retainer vs project: when a Shopify brand should buy a fixed-scope project, when a retainer earns its fee, and why most should diagnose first.
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How to Increase Sales on Shopify When Traffic Isn't the Problem
How to increase sales on Shopify without more traffic: find whether conversion, order value, pricing or repeat orders is the leak, then fix it.
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How to Scale a Shopify Store Without Scaling the Problems
How to scale a Shopify store: fix margin, conversion and order value before ad spend, then scale traffic in steps without breaking operations.
2 min read →
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