A research-led conversion redesign for your Shopify store.
Most redesigns chase a prettier homepage. Ours starts from why people don't buy, and is build-ready in about six weeks.
- ATC / CVR lift (Spacegoods)
- +66% / +69%
- ATC / CVR lift (Spacegoods)
- Research to handoff
- ~6 weeks
- Research to handoff
The Baseline method
How a Blueprint comes together in three phases.
- Phase 1
Research & diagnosis
Before we touch a layout, we find out where and why your store is losing buyers. We mine the voice of your customers, study the funnel, and pull every objection and friction point that's costing you orders. Nothing gets designed on a hunch.
- Store audit and funnel teardown
- Voice-of-customer review mining
- Heatmap and session-recording review
- Prioritised list of conversion leaks
- Phase 2
Conversion redesign
We rebuild the store around the research (page hierarchy, section order, CTA placement, trust signals, and copy structure), every decision tied to a conversion reason, not a visual preference. The second sale is designed in from the start, not bolted on later.
- High-fidelity Figma redesign of key templates
- Conversion-first page hierarchy and copy direction
- Trust and friction-removal architecture
- AOV and upsell placement built into the design
- Phase 3
Build-ready handoff
You leave with a redesign that's ready to ship, not a deck that needs interpreting. Annotated specs, the component system, and the rationale behind every decision, handed to your team or built by ours.
- Annotated, build-ready Figma files
- Reusable component and design system
- Implementation notes and decision rationale
- Measurement plan for post-launch CVR and AOV
From a theme-default store to a Baseline-rebuilt one.
A theme out of the box is built to look fine for any brand. That's exactly the problem: it converts for none of them in particular. A Baseline rebuild is shaped entirely around your customers and your funnel.
Before
- A theme template lightly skinned with your logo and colours
- Generic page order copied from whatever store came before
- CTAs and trust signals placed by habit, not by evidence
- Objections left unanswered until the customer bounces
- Average order value left to chance once a sale starts
After
- Every template rebuilt around how your customers actually decide
- Page hierarchy and section order justified by conversion research
- CTAs, trust signals, and proof placed where the funnel data says
- The top objections answered exactly where buyers hesitate
- Upsell and AOV architecture designed into the layout from day one
- Higher CVR
- A store built to convert your traffic
- Research-led
- Decisions tied to real customer evidence
- Build-ready
- Specs your team can ship, not a deck
- ~6 weeks
- Research to handoff
A method proven across the brands we've rebuilt.
- Shopify brands worked with
- 90+
- Shopify brands worked with
- Outlier conversion rate lift
- 100%+
- Outlier conversion rate lift
- Add-to-cart lift (Spacegoods)
- +66%
- Add-to-cart lift (Spacegoods)
- Conversion-rate lift (Spacegoods)
- +69%
- Conversion-rate lift (Spacegoods)
Common questions
Before you ask.
Who is the Baseline Conversion Blueprint for?
Shopify and Shopify Plus brands doing roughly €500K–€5M+ a year that are spending on traffic but not seeing conversion rate move. It's most effective for stores with validated product-market fit that are ready to rebuild around evidence rather than keep iterating on aesthetics.
Is this a Shopify theme?
No. Baseline is a conversion methodology, not a theme. Every Blueprint produces a custom redesign and component system shaped around your brand and your customers. No two stores look the same.
What do we actually receive?
A build-ready conversion redesign: research findings, a high-fidelity Figma redesign of your key templates, a reusable component system, copy direction, annotated implementation specs, and a measurement plan for CVR and AOV after launch.
Do you build it, or just design it?
The Blueprint is the research and build-ready redesign. Your team can implement it directly from the specs, or we can build it for you. Many brands continue with us into the build and ongoing CRO as a Skuology Growth Partner.
How long does a Blueprint take?
Around six weeks from kick-off to handoff, depending on the number of templates and how ready your assets are. It always starts with the research phase before any redesign work begins.
How does this relate to the Invisible Second Sale?
The Blueprint redesigns the path to the first sale; the Invisible Second Sale builds the upsell and AOV system after it. They're designed to work together: the Blueprint bakes upsell placement into the layout so the second-sale system has somewhere to live.
Ready to rebuild around why people actually buy?
Enter your name and email for the complete Baseline Conversion Blueprint™ proposal: the research plan, the redesign scope, the proof, and the investment.
No spam. No pitch sequences. Just the proposal.
- +66% add-to-cart, +69% CVR (Spacegoods)
- 90+ Shopify brands
- Research-led conversion redesign