Post-purchase upsell examples
One-click offers after checkout: the highest-leverage second sale.
food & beverage
Magic Spoon
Magic Spoon already does the hard part: the cart cross-sells four low-ticket add-ons and the PDP runs a bundle builder and a subscribe-and-save offer. The revenue left on the table is in the scaffolding: no spend threshold to climb toward, a subscription engine that goes quiet at the cart, a quantity ladder that never frames the bigger basket, and no post-purchase catch once the payment is locked.
supplements
Lemme
One of the more monetised carts we've audited: a gift threshold, a Routine bundle, and per-item subscribe already run on Rebuy. So the exercise is sharp; where does a brand that already lifts the first order well add second-sale value? The answers are a margin-checked threshold, a cheap PDP entry point, and the untouched post-purchase window.
supplements
AG1
We audited AG1's monetisation on mobile, where most of the revenue is decided. The offer-stack craft is elite, but every order is capped at one pouch, the attach-ready SKUs are only ever given away free, and the cart drawer is a blank panel. On the phone, the second-sale upside is the biggest line item left untouched.
supplements
IM8 Health
A brand that monetises the first order brilliantly: stacks, subscription, welcome-kit gifting, and a Rebuy cart cross-sell already live. The room left is a low-ticket bump, a consumable cart cross-sell, and the wide-open post-purchase window.
supplements
Spacegoods
One of the rarer teardowns: a store that already upsells. Subscription on the buy box, a cross-sell and free-shipping bar in the cart. The money still on the table is the first-order bump, a reward worth chasing, and the post-purchase window.