supplements
Lemme
One of the more monetised carts we've audited: a gift threshold, a Routine bundle, and per-item subscribe already run on Rebuy. So the exercise is sharp; where does a brand that already lifts the first order well add second-sale value? The answers are a margin-checked threshold, a cheap PDP entry point, and the untouched post-purchase window.
beauty & skincare
Glossier
A mobile beauty store with the monetisation furniture already bolted on: a shipping threshold, a PDP add-on, real set bundles, subscribe-and-save, Afterpay. What leaks is sequencing and reach on a phone: the bundle machinery hides a marathon scroll below the buy box, the add-on never echoes into the bag, and a cart that quotes a 70-euro gap offers nothing to clear it.
supplements
IM8 Health
A brand that monetises the first order brilliantly: stacks, subscription, welcome-kit gifting, and a Rebuy cart cross-sell already live. The room left is a low-ticket bump, a consumable cart cross-sell, and the wide-open post-purchase window.
supplements
Spacegoods
One of the rarer teardowns: a store that already upsells. Subscription on the buy box, a cross-sell and free-shipping bar in the cart. The money still on the table is the first-order bump, a reward worth chasing, and the post-purchase window.