supplements
AG1
We audited AG1's monetisation on mobile, where most of the revenue is decided. The offer-stack craft is elite, but every order is capped at one pouch, the attach-ready SKUs are only ever given away free, and the cart drawer is a blank panel. On the phone, the second-sale upside is the biggest line item left untouched.
apparel, socks & basics
Bombas
A store with the thresholds and gifting built, but the attach motion missing. On mobile a €57 sandal sits €3 short of free shipping with nothing to add: the highest-intent moment in the funnel, monetised by nothing. The second sale is being left on the table.
home & cookware
Our Place
A bundle-led store that already monetises: the PDP defaults to a 16-piece set and pushes an 18-piece "MOST SAVINGS" tier, and the drawer runs a free-ship bar plus a cross-sell. The second-sale money left on the phone: no bump at the add moment, a cross-sell that opens at $84, and a free-ship reward with no tier behind it.